All About Website Usability Blog – Holly Phillips

Eye tracking: Bing vs Google
September 3, 2009, 4:52 am
Filed under: usability testing

The folks at UserCentric just did a cool eyetracking study to see if people look different places on the Bing search results page vs the Google search results page.  See the details and heatmap at UserCentric.

They discuss the similarities and differences and it’s definitely worth taking a look at their findings. 

Thig brings up an interesting question for corporate internet sites:  if people scan Bing and Google pages very similarly, has that become the norm?  Ie, are people conditioned to scan a search results page in this way regardless of whether it’s Google, Bing, or  If so, would it be better for corporations to model their search results pages after this norm instead of trying to come up with something better?  (Where the web is concerned, sometimes intuitive is better than best.)  My hope is to test some of our corporate search results pages (which have some distinct differences from this pattern) and see.


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