All About Website Usability Blog – Holly Phillips

The existential questions of the website visitor
July 9, 2009, 4:53 am
Filed under: confidence, usability basics

Freshleaf media has a great short article about the 5 existential questions a site visitor has when they try to use a site.  (See the complete article.) 

  1. Why am I here? 
  2. Where the hell is…?
  3. What do I do next?
  4. What’s going on?
  5. Where am I?  Where did I come from?

One great way to use this is to ask yourself these five questions whenever you’re looking at a page on your site.  They’re equally relevant for your homepage, ad landing pages, gallery pages, product pages, checkout pages — ie, for every type of page on your site.  Visitors should ALWAYS be able to quickly know where they are in your site and what to do next. 

Next time you want to design or review a page on your site, step back and ask these five questions.  You might be surprised at how hard they are to answer.


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