All About Website Usability Blog – Holly Phillips

Definition of a “usable” site
June 1, 2009, 7:48 pm
Filed under: usability basics

Why do people use a website?  To get something done — learn something, buy something (hopefully!), get something fixed, contact someone, find something…  In other words, your website will be successful if it lets your visitors DO whatever it is they want to do with the least amount of effort or thought. 

Easy, right?  Well – only if you have a deep understanding of who your visitors are and what they’re trying to do.  Oh, and how they try to do it.  How much help they need along the way.   What words they use.  What other websites they’re used to.  How their cultures (geographic or corporate) influence how they think.  What their motivation is.  What interests them and what turns them off.  Ok, you get the point.  The next post will talk about where to start.


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